Forgoing discussions of technology, Shelton instead concentrates on the communication principles that can motivate an audience to achieve a particular goal—a goal that must be realistic, worthwhile, and appropriate. His inventive approach coalesces theory of the media with its psychology, philosophy, analysis, history, and application. Written for a broad audience of professional informational and corporate filmmakers, film students, technical writers, and clients, it is an insider’s perspective on the informational media industry. With over thirty-five years of experience, award-winning filmmaker Shelton presents his astute views on the state of the profession and offers sage, constructive advice for the successful design and production of information motion-media. This valuable guide examines how to encode effectively information in motion media by using in-depth communication analysis and pertinent filmic design.

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Lamplight Press, 2015

Paperback format: 9 x 6 inches